Simply put Go-to-market or go-to-market strategy is the plan of an organization, utilizing their inside and outside resources (e.g. sales force and distributors), to deliver their unique value proposition to customers and achieve competitive advantage. When you develop your Go-to-Market strategy you need to be able to answer three questions:
A simple definition of Go-to-market strategy describes it as a plan of utilisation of a company’s internal and external resources (for example, sales personnel, wholesalers, etc.) to deliver their unique value proposition to their target customers. And of course, gain competitive advantage. Typically, in order to develop this strategy, you need to be able to answer three basic questions:
- What to sell?
- Who to sell to?
- How to sell it?
Once you know have a basic idea of what you are selling, who your target customers are and how you want to sell it, you dive into the more complicated questions:
We help you develop a customised Go-to-market strategy tailored to the needs of your specific target market so you can make the right decision about market entry, customer acquisition and marketing in general.
We work with you to develop a complete end-to-end market entry roadmap, from initial market overview to implementation, and provide concrete and reliable market data during all phases. By doing this we enable you to navigate complex and previously uncharted territories and execute business decisions that are aligned with your overall goals and strategies. Our ONS GTM Solution covers the following core areas:
We help you understand the market dynamics and diagnostics by identifying particular complexities, nuances, key indicators and unique characteristics. All for a successful market entry.
MARKET ENTRY STRATEGY
We identify suitable potential business partners with the proven capacity and capabilities needed to help you succeed in the market
1. SEARCH ENGINE OPTIMISATION
SEO is an ongoing process that moves your site to the top of search pages. An effective search engine optimization strategy should ideally drive the right kinds of people to your site. Our teams at ONS establish a strong understanding of your business needs to deliver relevant, qualified and highly engaged organic search traffic.
We investigate and analyze the keywords consumers use to search for your business in search engines, and we tailor your brand messaging to maximize your business’ relevance for those keywords. In doing so, we drive the right kind of traffic to your business that is relevant and will actually produce beneficial results – not just a spike in page views.
Our smart SEO strategies include:
So how exactly can we help you?
2. MARKETING PLANS
Marketing plans are an essential element of your go-to-market strategy as they help you refine your strategy to reflect the industry you are in, whether you’re selling b to consumers (B2C) or other businesses (B2B), and how big your digital presence is. There are six essential elements to your marketing plan:
- Business Summary
- Business Initiatives
- Target Market
- Market Strategy
- Marketing Channels
We help you formulate a customised marketing plan that is tailor-made to your specific business plan and company objectives. As strategy consultants, we have the right mix of skills and expertise to guide you (whether you’re a startup or established company) and help you develop an effective marketing plan.
Industries we have worked for
Food, Beverage and FMCG
Get in touch today for a free, no-obligation initial consultation!