ONS Business Consulting

Market Research

Market Research

ONS is led by ex-strategy consultants with the shared vision of providing cutting-edge research to decision makers, via access to a distributed team and reliable as well as credible market data from leading research databases such as FactSet, Statista and IBIS World.

Our market research practice can help you identify, review, segment, and capture market growth opportunities in order to support your go-to-market strategy.

We provide research support to banks, hedge funds, private equity firms etc and also startups looking to assess the feasibility of their new business idea. Banks need research analysts for their M&A clients to identify potential merger or acquisition targets. Similarly, startups need market data in order to identify the total market of their product/service and measure their obtainiable share in that market. We use databases such as Statista, IBIS World, MarketResearch and Mergent Intellect to complete our projects.

Our deliverables include

For Startups

Some of the basic questions our reports/studies for startups try to answer are:

Who are your customers?

Describe their customer profile by looking at age, occupation, income, lifestyle, educational attainment, etc.

What do they buy now?

Describe their buying habits relating to your product or service, including how much they buy, their preferred suppliers, the most popular features and the prevailing price points.

Why do they buy?

Answers will depend on the product and its uses but is greatly dependent on individual customer habbits.

What will make them buy from you?

Your unique value proposition, marketing plans etc

What is the market potential?

Determining the total available market size, total serviceable market and the obtainable market. More commonly known as the TAM, SAM and SOM analysis.

Who are your competitors?

Identify direct as well as indirect competitors and prepare a proper comparison.

What are your strengths, weaknesses, opportunities and threats?

A detailed SWOT analysis

Business-to-Business Market Research

Our consultants are experts at providing B2B market research support. We are business strategists as well as market researchers. We are the “go-to firm” when you need a “go-to-market strategy.”

Industries we have worked for

Real Estate








Blockchain. Cryto


Non Profit

Food, Beverage and FMCG


Automation, Aviation

Professional Services

What Next?

Get in touch today for a free, no-obligation initial consultation!

Prestigious Clients